Our Team


Jeff Xiao

Chief Executive

Jeff established Wonderfulgold in 2006, and brings to Wonderfulgold almost 9 years experience in the label and packaging industries, in a variety of roles covering finance, operations and marketing.
Jeff’s strengths are in business strategy, re-engineering and change management. He has been been instrumental in transforming the company into a fully integrated global business, and continues to develop and implement it’s long term growth plans.
Away from work, Jeff enjoys reading and travel, spending time with his family.
and spends time coaching and mentoring his daughters football team.
Email: jeff@wonderfulgold.com
Telephone/Whatsapp/WeChat: (+86) 15986680086


Lily Lee

Exporting Manager

After several years in the knitting & woven clothes industry of exporting business, Lily joined wonderfulgold in 2021 as the second Exporting Manager.
Lily brings depth product knowledge, marketing skills in International trades, can find out more about your designs, wants and needs, and provide professional solutions for clients.
When not at work, lily enjoys spending quality time with her 2 sons as often as possible.
Email: lily@wonderfulgold.com


Ellen Chen

Exporting Manager

Ellen joined Wonderfulgold in April 2017 as International Sale of our facility in Dalang. In 2020 Ellen became our first Exporting Manager in International Business..
Ellen has an in depth product knowledge, and speaks fluent English, in addition to her native Cantonese.
Away from work, Ellen enjoys swimming, traveling, spending time with family and friends and doing charity activities.
Email: wt@wonderfulgold.com
Telephone/Whatsapp/WeChat: (+852)46597102


Scott Ma

Design Manager

Scott brings to wonderfulgold over 12 years experience in the fashion market, working with a diverse range of customers across the breadth of the fashion spectrum.
Scott’s enjoys the unique challenges each customer presents, and he prides himself on the ability to establish and deliver customised solutions that satisfy each of those challenges.
Scott’s approach is solution focused, ensuring customers enjoy a seamless solution that adds real value to their business.
While communication with our team across the various time zones is important, Scott enjoys spending quality time with his wife and 2 children as often as possible. He also enjoys playing basketball, baseball and golf during his free time.


Aaron Liu

Business Manager

After several years in the trims supply industry, Aaron joined wonderfulgold in 2011 as the General Manager of the businesses facility in Dalang.
Aaron’s main strength is in business development; he has achieved considerable success in securing major brand programs, in developing strong relationships with brand owners, and in developing sometimes complex supply chain solutions.
When not at work, Bruce enjoys the thrills and spills of harness racing.


Jack Wu

Production Manager

Jack joined wonderfulgold in 2008 as part of our inaugural team in Dalang, working in the businesses production and logistics departments.
In 2000 Jack was appointed Production Manager, overseeing the local weaving and printing operation.
In his time with the business, Jack has developed a strong profile in Dalang and the wider areas through his dedication to achieving best possible outcomes for our customers.
Away from work, Jack enjoys spending time with his family, including his two daughters, reading , sports , travelling and flower gardening. Jack is actively involved in a variety of social and community work.