Ngokungeziwe kumapulatifomu e-e-commerce, kunezinkundla eziningi ze-B2B lapho ungathola khona izimboni ze-OEM zezingubo zoboya. Ngakho-ke ungathola kanjani imboni yezingubo zoboya ezifanele futhi ezinokwethenjelwa?
Indlela yokuthola imboni yezingubo zoboya efanelekayo nethembekile
Amabhizinisi amancane, izinkampani ze-e-commerce kanye nezinye izinkampani zezingubo zoboya ezingaxhunyiwe ku-inthanethi zendabuko zikwenza kube lula kakhulu kuzo ukuthola imikhiqizo ethengisa kakhulu ebiza kakhulu kumapulatifomu e-e-commerce ngaphandle kwengcindezi. Kodwa-ke, bangadideka ngokuthola imboni yokucubungula izingubo zoboya.
Lokhu kungenxa yokuthi izisekelo zezingubo zoboya zikhona njengemboni engekho obala futhi ecace njengezingubo zoboya. Ikakhulukazi kulabo abahamba phambili ekukhangiseni, bazi okuncane kakhulu mayelana nomkhawulo ongemuva we-wool chain supply chain ngenxa ye-asymmetry yolwazi.
Njengamanje, imakethe yezingubo zoboya ezisekelweni ze-e-commerce empeleni inesiphithiphithi. Ukuhlangana kokudideka okuhlukahlukene kuphazamisa ngokuqondile ukwahlulela kwethu okunembile. Inkundla ye-e-commerce iwukuboniswa kokugcina kwesizindalwazi sendawo ezungezile, okuhlanganisa abasabalalisi, abathengisi bezitolo, amabhrendi, abakhiqizi, izixube ezihlukahlukene zamaqhawe kanye nokuncintisana kwamazinga aphansi.
Ngakho-ke, isinyathelo sokuqala sokuthola ngokushesha imboni yezingubo zoboya enokwethenjelwa endaweni yesikhulumi se-e-commerce ukuqala ukuhlola izitolo zamafekthri ezingubo zoboya bangempela.
Lokhu kusebenza kulula kakhulu. Isibonelo, uma ufaka igama elingukhiye: ingubo yoboya ye-OEM ebhokisini lokusesha le-platform ye-e-commerce, ungakhetha kokubili imodeli yebhizinisi: ukukhiqizwa nokucubungula. Ngale ndlela, abathengisi bezitolo, abasabalalisi nama-ejenti bangakwazi ukuwahlunga ngokuqondile. Iphinde igweme abaphakathi ocabanga ukuthi bayimboni, kodwa empeleni bayimboni. Ivumela ukuhlola ukuthi kuhlungwe okungenani ezinye zazo.
Ukuhlola kuqinisekisa kuphela ukuhlunga okusheshayo. Kodwa isantula ukwethembeka. Ngokuqondene nokuthembeka, yonke inkampani efuna ukwenza i-OEM ingubo yoboya noma eyenzayo inokwenza ngokwezifiso okuhlukile. Ukwahlulela nokuchaza ngokusekelwe kokuhlangenwe nakho kwethu, ukwethembeka akulutho kodwa: ukufana okulinganayo kwezinsiza phakathi kwezinhlangothi zombili, isimo esifanele, ukubambisana okubili okujabulisayo nokwethembeka.
Kuhilela ukuqhathanisa phakathi kwesimo sabo siqu nesimo sangempela sefekthri. Mancane amathuba okuthi inkampani egama layo lingaziwa ngokukhethekile ingafuna ukusebenza nefektri enkulu yezingubo zoboya bendabuko. Lokhu kungenxa yokuthi ufuna ukusizakala ngezinsiza zefekthri enkulu, futhi izimboni ezinkulu zizikhethela amakhasimende afanele.
Ungasho ukuthi izimboni ezinkulu zikhetha ukusebenza nemikhiqizo emikhulu kunemikhiqizo emincane naphakathi nendawo. Kulesi simo, akungabazeki ukuthi ukuthola imboni yezingubo zoboya esezingeni eliphakathi kuyoba yisinqumo esithembekile. Ngakho-ke, yiziphi izici zalezi zimboni zezingubo zoboya ezinosayizi omaphakathi? Kufanele sizithole kanjani olwandle olukhulu lwempahla? Nazi izikhombo neziphakamiso ezintathu.
Okokuqala: Izimboni zezingubo zoboya zineminyaka eminingi zisebenza.
Sikholelwa ukuthi izinga eliphansi lapha iminyaka engu-8 noma ngaphezulu. Izimboni zezingubo zoboya ziwuhlobo lwamafekthri olunaka kakhulu ukugcinwa kwesikhathi somlando, okuyisihluthulelo sokugwema ukunyathela emigodini ngokubambisana kamuva. Ngokuphathelene namandla okukhiqiza, amandla okusebenza kwamakhasimende kanye nezinhlelo ezihlukahlukene zokuqinisekisa ukubambisana, kunzima ukuqinisekisa izimboni ngaphandle kokubhapathizwa kwesikhathi. Lapha, asihlosile ukuhlasela lezo zimboni zezingubo zoboya ezivelayo, ezingekho ngokuphelele, kodwa kuyo yonke imboni, isimo esijwayelekile sinje.
Okwesibili: Kunezindawo zokukhiqiza zikazwelonke ezinikezelwe ezingutsheni zoboya.
Uma uzophenya ukuthi imboni yezingubo zoboya inazo yini ilayisense kazwelonke yokukhiqiza izingubo zoboya. Sonke kufanele sazi ukuthi imikhiqizo esebenzayo ithandwa kakhulu, kodwa mhlawumbe anazi ukuthi imikhiqizo esebenzayo ingakhiqizwa kuphela ngemvume ye-State Food and Drug Administration, okuwukugunyazwa okukhethekile kwejazi leboya likazwelonke. Akuwona wonke amafekthri aneziqu, okuyinkomba enhle yokuhlukanisa phakathi kokwethembeka nokungathembeki.
Okwesithathu: bheka ukuthi imboni inomkhiqizo wayo ozimele yini
Imboni yoboya obuqinile kufanele ibe nomkhiqizo wayo. Imboni eqinile yezingubo zoboya kufanele ibe neqembu eliqinile elizoyisekela. I-OEM yengubo yoboya iyingxenye yemboni yokukhiqiza, kodwa i-OEM ngokwayo inzuzo yayo incane, ngakho-ke isenzakalo sezimboni zezingubo zoboya ezenza owazo brand empeleni sivame kakhulu, futhi balokothe basebenzise ifomula yabo ukuze benze umkhiqizo wabo, ngokusobala uthembekile. Nakuba bengemuhle ngempela ekukhangiseni nasekunyusweni komkhiqizo, uhlobo luphinde lusebenze njengempahla engaphatheki.
Ngemva kokwenza lezi zinyathelo ezingenhla, sithole imboni ethembeke kakhulu.
Okokugcina, kubalulekile ukuqaphela ukuthi lapho ngokuyisisekelo sinquma ukukhetha ifekthri esizosebenza nayo, sizodlula esigabeni sokubambisana. Ukuze uthuthukise ukushelela kokubambisana komunye nomunye, kuyadingeka, kufanele uvakashele ifektri futhi uqonde isimo esithile. Kuphela ngokusungula ukuqondana nokwethembana, ukubambisana okulandelayo kungaba bushelelezi futhi kube mnandi kakhulu.